John Hegarthy, co-founder of Saatchi & Saatchi, TBWA and Bartle Bogle Hegarty said in his 2014 book “Hegarthy on creativity” that it is almost impossible to be original in advertising: “There’s no such thing as pure originality. It’s not where you get it from – it’s where you take it to.”
Today, the main challenge is the omnipresent demand for originality:
- Consumers demand to be continuously captivated by their favourite brands
- Marketeers are willing to pay extra for fresh strong ideas from their creative suppliers
Today’s communication is mandatory to be fresh and solid.
Given the clear link between creative freshness, advertising experience and marketing results, we offer our marketing clients creative solutions that feed businesses’ crave of fresh communication ideas.
We start from a specific marketing need, then we use our creative experience to identify solutions and deliver fresh communication ideas.
Please contact us for:
- Core creative ideas
- Integrated communication ideas
- Tactical campaigns
- Social campaigns
- Digital marketing ideas